Rebecca Bayley
Marketing - Communications - Development

MERIDIAN HEALTHCARE-Youngstown, OH

Director of Development. Present

• Creation of nonprofit development department concentrating on B2B and B2C development programs for the purpose of increasing in-kind and monetary donations

• Expansion of community partnerships and national donor relations including, Project Glimmer, Good 360, Food Donation Connection, Thrive Cosmetics, Youngstown State University, Barnes & Noble, and Bob’s Red Mill

•   Development and logistics for annual fundraising events and campaigns

• Creation of internal and external communications and development collateral

• Provision of grant research and writing

• Administration of social media accounts 

• RESULTS: Over 100% increase in development resources and donations in the first two years
   

REBECCA TUTTLE PRODUCTIONS-Boardman, OH

Freelance Communications and Marketing Expert. 2004-present

• Preparation of public relations and event organization for various companies and events including the Sarasota County Centennial Committee

• Director of Communications for PLAN it WILD, a sustainable landscaping company in Westchester, NY specializing in native plants, carbon capture processes, and pollinator preservation

•  Enhanced media marketing relations for radio, television, print outlets, etc.

• Social media content creation 

• Qualifiable translation of CRM reports for funding presentations

• Provision of professional editing services for grant writing and project summaries

• Provision of curriculum direction/marketing presentation for participants in the Apprenticeship Design Plan with the Citizen Schools (www.citizenschools.org) 

• Developed marketing and public appearance opportunities for authors of Adaptagenics: Ten Nutritional Supplements that Could Save Your Life

• Scheduled client appearances, book signings, and interviews

•  Created press packets for literary products

• Clients include: Apex Pharmacy Solutions; www.theDreamTalks.com ; A&C Friendship Tours; the Women’s Ministry of Holy Trinity Missionary Baptist Church’s Community Health & Wellness Fair

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CARDINAL MOONEY HIGH SCHOOL-Youngstown, OH

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Director of Admissions & Marketing. 2016-2019

• Department Head of in house Admissions & Marketing Department for Cardinal Mooney High School

• Development of online Admissions Process, Admissions protocol, and applicant tracking system

• Administration of application maintenance; applicant interview and scheduling; annual census compilation

• Redevelopment of website (www.cardinalmooney.com) to improve ease of consumer interaction and   mobile responsiveness

• Creation of Press Releases, Media Alerts, and Advertising Collateral for local and regional media

•  Administration of Media Events including the Pro Football Hall of Fame’s Home Town Heroes honoring Edward J. Debartolo, Jr.

• Creation of ad and text copy for local media outlets featuring Cardinal Mooney High School

• Creation and administration of recruitment events including biannual Open Houses

• Social Media administration of school’s accounts, including Facebook, Instagram, Twitter, and Snapchat

• Lead author, designer, and photographer of quarterly magazine the Mooney Messenger

• Development and administration of annual departmental budget

• Provision of financial assistance guidance and oversight of scholarship committee

• Creation of charity and fundraising events for the benefit of organizations such as Akron Children’s Hospital of the Mahoning Valley and the Rescue Mission of the Mahoning Valley

• Grant writing and fundraising campaign management 

• RESULTS: year over year increase in advancement funding totaling over $100,000 in the first two years

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ARCHDIOCESE OF NEW YORK-New York, NY

Director of Enrollment. 2013-2016

• Management of marketing and enrollment opportunities for the Archdiocese of New York, Department of Education 

• Direction of multiple call centers for enrollment outreach, including script creation, data analytics and ftp oversight ; operations /best practices direction of enrollment team

• Creation of Press Releases, Media Alerts and Advertising Collateral for local and regional press

• Ad creation for local and regional print and online publications including New York Daily News  and Bronx/Riverdale Family Magazine

• Utilization of Salesforce software for Consumer Relationship Management and Enrollment purposes

•  Development of media relationships to secure coverage of regional and site-specific events 

• Social Media administration of schools’ marketing and enrollment campaigns, including Facebook, Google+, and Google AdWords

• Spearheaded multi-school rebranding campaign, including logo design, website design, advertising, and media campaigns

• Regional administration of Universal Pre-Kindergarten Enrollment Program-RESULTS: over $600,000 in enrollment funds secured from the New York City Department of Education

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QOL MEDS-Youngstown, OH

Marketing/Clinical Medication Coordinator. 2008-2013

• Membership sales for pharmaceutical program-RESULTS: 100% growth in membership during First Quarter of employment; exponential increase in all ensuing Quarters.

• Promotion of in house pharmacy program to behavioral health centers-RESULTS: $250,000 plus increase in location sales during First Quarter of employment; single site growth from lower third of companywide performance to top 30%

• On-site administration of seven local, company operations

• Creation of site-specific hard copy marketing materials targeting varied demographics

• Provision of mentoring/job training for incoming Clinical Medication Coordinators in the Ohio and Pennsylvania service regions

• Development of database employed companywide to track enrollments and identifying consumer data

• Conduction of sales meetings for the purpose of attaining new clientele

• Provision of medication compliance tracking through cooperation with clinicians, case management, and senior administration

• Administration of Prior Authorizations for private, state, and federal medical plans